Ahmad Asadullah is a Lecturer (Assistant Professor) in the Information Management group at Loughborough Business School. He earned his Ph.D. in Information Systems from the School of Computing, National University of Singapore, where he also worked as a Research Fellow.
His primary research focuses on Digital Platform with particular attention to the relationships between central and non‑central actors in digital platform ecosystems. He investigates topics related to value creation and capture as well as power dynamics.
His work has appeared in leading Information Systems outlets, including peer‑reviewed articles presented at premier conferences such as the International Conference on Information Systems (ICIS), the European Conference on Information Systems (ECIS), and the Pacific Asia Conference on Information Systems (PACIS).
Over recent years, he has received several academic recognitions and editorial roles, including:
- Editorial Review Board Member, Information Systems Journal (since 2024)
- Kauffman Foundation Best Student Paper Award, ICIS 2020
- Best Reviewer Award, ECIS 2021
Ahmad is a member of the Association of Information Systems (AIS). He is also a member of the Information Systems Journal’s editorial review board and an ad hoc reviewer for several other journals and conferences, including:
- Information and Organization (IO)
- Journal of Strategic Information Systems (JSIS)
- Academy of Management (AOM)
- International Conference on Information Systems (ICIS)
- Hawaii International Conference on System Sciences (HICSS)
- Pacific Asia Conference on Information Systems (PACIS)
- European Conference on Information Systems (ECIS)
- Americas Conference on Information Systems (AMCIS)
- Digital Platform
- Artificial Intelligence
- Digital Transformation in SMEs
- Organization Theory
- Asadullah, A., & Faik, I. (2026). How digital platform-provided resources enable SMEs to develop organizational capabilities: An organizational learning perspective. International Journal of Information Management.
- Marghalani, L., Aljoby, W., & Asadullah, A. (2025). The illusion of control in smart homes: How IoT app privacy statements and device interaction complexity impact user security practices. European Symposium on Usable Security, IEEE.
- Olowe, T. I., Asadullah, A., Kawalek, P., & Odusanya, K. (2024). Artificial intelligence in fast-response organizations: Utopic and dystopic reconciliation. ICIS Proceedings.
- Asadullah, A., Faik, I., & Lim, S. Y. (2023). The dark side of digital platforms: Understanding small and medium enterprises' dependence on third-party platforms. ECIS Proceedings.
- Asadullah, A., Faik, I., & Kankanhalli, A. (2020). Can digital platforms help SMEs develop organizational capabilities? A qualitative field study. ICIS Proceedings.
- Asadullah, A., Faik, I., & Kankanhalli, A. (2020). An exploratory study into the role of multisided platforms in developing the marketing capabilities of SMEs. PACIS Proceedings.
- Asadullah, A., Faik, I., & Kankanhalli, A. (2018). Evolution mechanisms for digital platforms: A review and analysis across platform types. ICIS Proceedings.
- Asadullah, A., Faik, I., & Kankanhalli, A. (2018). Digital platforms: A review and future directions. PACIS Proceedings.
- Asadullah, A., Kankanhalli, A., & Faik, I. (2018). Understanding users’ intention to verify content on social media platforms. PACIS Proceedings.
- Ntsweng, O., Ong, Z. Q., Taani, I., & Asadullah, A. (2017). The paradoxical effects of impression management on subsequent health choices. ICIS Proceedings.